Mr. Blank was the primary mentor of Eric Ries, the author of The Lean Startup, a blog-turned-book containing a set of ideas and processes that have sparked a global movement among existing and aspiring entrepreneurs.
Mr. Ries was not the only one to be heavily influenced by Mr. Blank. So too was a gentleman by the name of Brant Cooper.
Brant teamed up with another gentleman named Patrick Vlaskovits, and they set out on a mission. They wanted to expand on the ideas of Steve Blank and Eric Ries, and take the concept of lean a giant step forward into mainstream entrepreneurial consciousness.
This week their new book — The Lean Entrepreneur — launched. If The Lean Startup was why lean is the way to go, The Lean Entrepreneur tackles the how through tons of valuable education and case studies (hey, there’s even one about Copyblogger Media and the minimum viable audience).
In this 24-minute discussion, Brant Cooper, Patrick Vlaskovits, and I talk about …
- How The Lean Entrepreneur was born
- Hacking the production and marketing of books
- How Brant and Patrick are building a minimum viable audience
- The myth of The Great Idea that Spreads Itself
- The power of live content iteration
- How to “move the needle” of your business
- How to profit from real-time audience feedback
Or, listen on the player below …
The Show Notes:
- The Lean Entrepreneur
- Steve Blank
- Eric Ries (The Lean Startup)
- Entreproducer’s first post: The 21st Century Author as Entrepreneur
- Five Ways a Minimum Viable Audience Helps You Create a Successful Startup
- Moves the Needle
*This week’s show is brought to by Synthesis WordPress hosting, managed WordPress hosting for serious online entrepreneurs.