Eric Ries on Lean Startups and Content as a Catalyst for Success

Eric Ries is on top of the startup world.

He’s the author of the influential book The Lean Startup, and the creator of the Lean Startup methodology. He’s an Entrepreneur-in-Residence at Harvard Business School, and has parlayed his ideas into a successful conference series.

But it wasn’t always the case.

  • Would it surprise you to learn that Eric once considered himself a total failure at starting companies?
  • That he discovered lean principles by happy accident?
  • That he started blogging to share his ideas, but was afraid to reveal his identity?
  • That it took an audience to make him know that his ideas made sense?

In this 29-minute discussion, the incredibly candid Eric Ries and I talk about:

  • The origin of the lean startup principles
  • How blogging helped build him an empire
  • Why Eric blogged anonymously in the beginning
  • How repeated failure eventually worked in Eric’s favor
  • Why Silicon Valley hated blogging
  • The ugly truth of startup journalism
  • Eric’s uniquely practical ideas on book publishing
  • How to create a profitable “personal brand” enterprise

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Click here to download the mp3.

Or, listen on the player below …

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The Show Notes:

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  1. The last five minutes were spectacular. Thanks Eric and Brian!

  2. I’d love to see transcripts of your audio discussions made available (i.e.: click here for transcript link posted under the audio section). It would make it more user friendly, especially for those with hearing problems.

  3. About six months ago I started thinking about starting my own business. Over time it morphed into using a blog as the beginning mechanism for my business. I didn’t know of anyone else who was doing what I am trying to do. I love that I found you guys!

  4. “Everything your customer experiences is part of the product” – Eric Ries

    That’s a very Seth Godin thing for him to say.

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