Last time, we talked about the benefits of building a minimum viable audience as an initial basis of a startup business.
- You’re receiving enough feedback from comments, emails, social networks, and social media news sites in order to adapt and evolve your content to better serve the audience.
- You’re growing your audience organically thanks to social media sharing by existing audience members and earned media; and
- You’re gaining enough insight into what the audience needs to solve their problems or satisfy their desires beyond the free education you’re providing.
One thing that might not have been clear is that an MVA is not a stopping point. It’s actually the point that your audience starts to grow faster, while also providing valuable insight into potential product development.
If the audience gets big enough, you can make baseline revenue from online advertising. But this is only the beginning of the profit potential that an engaged audience brings.
Case Study: Digital Photography School
People in the blogging and online marketing world know Darren Rowse from Problogger. Many, however, don’t realize that Problogger is an industry sideline where Darren shares what he learns from his primary business, which is the multimillion dollar web venture Digital Photography School.
DPS has 500,000 subscribers, and 5,000,000 monthly site visitors. But Darren started many years ago at the same place we all do — zero (Problogger, which is still a much smaller site, came after, not before).
As a concrete introduction to the agile content marketing process that is at the foundation of the Entreproducer approach, we’re starting with an audio case study of DPS. Making his Entreproducer debut, Copyblogger’s Robert Bruce interviews Darren about the start, evolution, and future of this amazing content-based business that started with a simple passion for photography.
In this concise 26:49 minute case study, you’ll discover:
- How Darren built a massive, responsive audience from scratch
- How to start producing content when you don’t have all the answers
- A short lesson on the value of great headlines
- Why creating content acts as a powerful product development lab
- How he adapted his content plan to grow his audience even more
- How Darren’s early revenue model looked
- How his revenue model has evolved into a product model
- Why traditional book deals are a distraction to his business goals
- How to build and sell your first product online
Download the mp3 here or listen on the player below.