In this fourth (and final) edition of our content marketing Q&A series, Robert Bruce and I turn our attention to the business of publishing hyperlocal websites.
There’s been a lot of talk about hyperlocal publishing in recent years (we even produced a live event and publishing platform for that market), and there’s just as many questions floating around about how to do it right.
In this 36-minute discussion, we cover …
- How big does a population need to be to be considered viable?
- When to start monetizing your site
- How do you compete with the “big dog” entrenched local publishers?
- An overview of several business models suited to hyperlocal
- Does native advertising really work?
- How to convert Facebook “Likes” into email subscribers
- Can niche topics be profitable within the hyperlocal model?
- And a lot more …
Or, listen on the player below …
The Show Notes:
- Become a Content Marketing Expert For Less Than a Dollar a Day
- Native Advertising: What Does it Mean for Content Producers?
- How to Build Profitable Hyperlocal Websites
- The Mapleton Elk – Cop Strikes Plea Deal
- Tom Martin’s The Invisible Sale
*This week’s show is brought to you by Authority, Copyblogger’s content marketing training and networking community that’s designed to accelerate your online marketing skills and success … for less than a dollar a day.