Answered: 13 Top Hyperlocal Website Publishing Questions

In this fourth (and final) edition of our content marketing Q&A series, Robert Bruce and I turn our attention to the business of publishing hyperlocal websites.

There’s been a lot of talk about hyperlocal publishing in recent years (we even produced a live event and publishing platform for that market), and there’s just as many questions floating around about how to do it right.

In this 36-minute discussion, we cover …

  • How big does a population need to be to be considered viable?
  • When to start monetizing your site
  • How do you compete with the “big dog” entrenched local publishers?
  • An overview of several business models suited to hyperlocal
  • Does native advertising really work?
  • How to convert Facebook “Likes” into email subscribers
  • Can niche topics be profitable within the hyperlocal model?
  • And a lot more …

Click here to download the mp3.

Click here to subscribe in iTunes.

Or, listen on the player below …

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The Show Notes:

*This week’s show is brought to you by Authority, Copyblogger’s content marketing training and networking community that’s designed to accelerate your online marketing skills and success … for less than a dollar a day.

Here’s what Entreproducer covers:

  • The business, revenue, staffing, and legal models that move you from content start-up to success.
  • Audio and video profiles of the entrepreneurs and companies that are pushing digital content innovation.
  • Tips, tools, and tactics for getting online content to work for you, no matter how you make money.

Get the Entreproducer multimedia email newsletter delivered weekly … no charge.


  1. Thanks for taking the time to answer all those questions guys. Good insights. Appreciate it. Looking forward to hearing about the book.

Speak Your Mind