Entreproducer Q&A No. 1:
Your Content Marketing Questions Answered

You’ve got questions. In today’s episode, we’ve got answers.

We’re talking content in this episode, and we only made it though half the submitted questions on this topic alone.

Don’t worry, we’re coming back for more. But hopefully these answers spark some serious thought for your own business.

In this 29-minute discussion, Robert Bruce and I answer these questions …

  • Can you give away too much with content marketing?
  • How Copyblogger utilizes multimedia content, and why
  • What’s the best way to use content to drive traffic to a product or service?
  • How to create content that attracts enterprise clients
  • How to become a recognized expert in your field
  • What Charles Dickens can teach novelists about content marketing
  • How Brian got Copyblogger going when nobody was paying attention

Click here to download the mp3.

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The Show Notes:

*This week’s show is brought to you by Authority, Copyblogger’s brand new content marketing training and networking community that’s designed to accelerate your online marketing skills and success.

Here’s what Entreproducer covers:

  • The business, revenue, staffing, and legal models that move you from content start-up to success.
  • Audio and video profiles of the entrepreneurs and companies that are pushing digital content innovation.
  • Tips, tools, and tactics for getting online content to work for you, no matter how you make money.

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  1. I’d be interested in hearing about your stance on accepting contributions, especially nowadays.

    Worth the hassle? Or for medium sized blogs (our company blog has 20,000 subscribers), is it better to stick to in-house content?

    I imagine the percentage of usable submissions back when the team allowed unsolicited guest posts was quite low, we’ve found that to be true for us at least (had to close it down).

  2. If you start out as content, when do you monetize? I know the answer depends, but what do you think is an average?

    • Use your content as the basis of your information product. Use your content to drive traffic to a squeeze page, build your list and then you can monetize. You need something to offer before you can monetize – even if its an affiliate product – but your own product is best.

  3. Johanna Fenton says:

    I love these podcasts. I was a fan of IMFSP radio.

    I look for every chance to cheer you on to do more. 🙂

    I’ll tell you a little about myself and why these podcasts work for me. Maybe the feedback will be helpful.

    I create content for an obscure niche, part of the nonprofit world. I have read and reread lots of free content from Copyblogger. Thank you. I have also become a paying customer on Third Tribe. But after about six months, I decided Third Tribe was too intense and saturated with for-profit community. In other words, the feelings of “I can’t relate” began to weigh more heavily than “I can relate.”

    However, I do want something more in-depth. For whatever reason, I can work with your podcast material more easily. Maybe it has something to do, too, with the fact I’m a mom of two kiddos and need my hands free.

    Anyway, I would pay for your podcasts, they are that helpful.

  4. Wow Brian, thanks a lot for these answers, I think its great idea to look behind your minds and hear what you think. You are THE Content Marketing HERO!!!

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