I’m a huge advocate of entrepreneurial independence. Being overly reliant on one client, one vendor, or one sales channel is almost as bad as having a job.
In that spirit, we kicked off Entreproducer with a piece that encourages digital authors to think like entrepreneurs, and warns against relying on the good graces of Amazon to bring them fame and fortune.
Since then, I’ve been dismayed by the “advice” being given to app developers. “Just make something cool and hope Apple showcases it,” these pundits are saying.
That’s ridiculous, and far from the true entrepreneurial spirit. Apple doesn’t care about you any more than Amazon cares about individual authors.
The key to achieving true independence is to have a direct relationship with the people who might want to buy your app. That means building an audience with content, first.
Case Study: Buffer
Buffer is a multi-platform application that allows you to schedule posts to Twitter, Facebook, and LinkedIn throughout the day (great for content marketing and curation). Leo Widrich is a co-founder of the company, and the guy in charge of getting the word out about Buffer.
Robert Bruce has been particularly offended by the “let Apple sell it” mentality in the app world. He liked Leo’s approach to building a community around Buffer with content, so Robert tracked him down for an exclusive audio interview for Entreproducer.
In this high-value 24-minute interview, you’ll discover:
- Where the idea for Buffer came from
- Why Buffer doesn’t rely on the iOS app store for marketing
- How Leo developed Buffer’s content strategy
- What 300 articles in 9 months did for their business
- Why content creation was (and is) essential to their success
- How to start a content creation strategy from scratch
- How Leo grew Buffer by writing less about Buffer
- Why app developers should never rely on Apple for a marketing strategy
- What Leo would do differently if he could start from day one
Download the mp3 here or listen on the player below.