UPDATE: Thanks for your great questions everyone! Looks like there are at least a few episode's worth here, so we're organizing them into basic categories right now. We'll publish the first one soon ... If you haven't already heard, we've been working on something big over at Copyblogger for the last few months. We'll get back to our normal schedule over here shortly, but I've been wanting to do a Q&A episode of the Entreproducer podcast for a while. So, let's get to it ... In the … [Read more...]
About Brian Clark
Brian Clark is Editor-in-Chief of Entreproducer, a multimedia email publication exploring the business of independent digital media. Get more related content on Twitter and Google+.
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A Hyperlocal Revenue Model That’s Perfect for Online Content Marketers
Everyone seems to be struggling making money with hyperlocal websites. Patch is still desperately hoping to hit profitability, and NBC News has shut down it's hyperlocal site EveryBlock. We've previously explored the real estate brokerage model for hyperlocal websites here at Entreproducer. The ideas in that article evolved into our very first AgentPress live training event, which by all accounts was a smashing success. We also talked about native advertising as a natural fit for local … [Read more...]
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Eric Ries on Lean Startups and Content as a Catalyst for Success
Eric Ries is on top of the startup world. He's the author of the influential book The Lean Startup, and the creator of the Lean Startup methodology. He's an Entrepreneur-in-Residence at Harvard Business School, and has parlayed his ideas into a successful conference series. But it wasn't always the case. Would it surprise you to learn that Eric once considered himself a total failure at starting companies? That he discovered lean principles by happy accident? That he started … [Read more...]
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The Lean Entrepreneur, the Power of Audience, and the Book as Startup
When we first discussed the concept of the minimum viable audience, I led off with some foundational ideas from retired entrepreneur and author Steve Blank. Mr. Blank was the primary mentor of Eric Ries, the author of The Lean Startup, a blog-turned-book containing a set of ideas and processes that have sparked a global movement among existing and aspiring entrepreneurs. Mr. Ries was not the only one to be heavily influenced by Mr. Blank. So too was a gentleman by the name of Brant … [Read more...]
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Brad Feld on the Start Up Life, Blogging, and the Power of Community
Brad Feld is one of the most respected venture capitalists on the planet. He got there by being true to who he is and what he believes. Like many of us, Brad bootstrapped his first business, Feld Technologies. After selling that business, he didn't rest on his laurels. He became an angel investor, and ramped up his "sleep at night money" into a whole different realm of wealth. And yet, he'll tell you a familiar story. Value, community, generosity. In this 37-minute conversation, Brad … [Read more...]
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Native Advertising: What Does it Mean for Content Producers?
We're 22 days into 2013, and we've already got a new buzzword that's burning up the Interwebs. It's called native advertising, and it just may signal the cure for why online advertising models have sucked so far. In this 25-minute audio conversation, Robert Bruce and I discuss: What is native advertising? Will it save newspapers and online journalism? Maybe. The difference between content marketing, affiliate marketing, and native advertising. What dead copywriters … [Read more...]
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Entreproducer is Back (Listen in)
Last week, I 'fessed up to the disappearing act we pulled with Entreproducer middle of last year. This week, we resume as promised. So far, so good. We're batting 100% for 2013 ... woo hoo! In this 19-minute audio chat, Robert and I discuss: Three great excuses why Entreproducer fell silent for 6 months What's next for Entreproducer (and what's in it for you) Is it really worth your time to write a book? The continuing critical importance of content marketing … [Read more...]
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How a Simple Blog Became an Ecommerce Company
Sheila Viers, proprietor of LiveWell360.com, stops by Entreproducer today to talk blogging, content creation, and how to finally figure out what to sell once you've built a minimum viable audience. Sheila and her husband Ryan started a blog almost two years ago, and the business that it powers recently hit $100,000 in revenue in June of 2012. If you're less than impressed by that number, keep in mind that it's a bit more than Copyblogger made in its first full two years. What will four … [Read more...]
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How a Passion for Fitness, Health, and Happiness Sparked a Vibrant New Media Startup
Case Study: Greatist.com One year to one million unique visitors? I'm clearly in the wrong niche. Derek Flanzraich is a health-and-happiness-obsessed guy who loves media. Not content to stick with a job in the established media business, Derek made new media his business by starting up the health and wellness site Greatist. A play on artist, a greatist is someone who chooses better to improve their fitness, health, and happiness. It's an editorial focus that has brought tons of social … [Read more...]
